Master P and Snoop Dogg filed a lawsuit against Walmart and Post Foods over their cereal brand.Master P/Instagram

The rappers claim in the suit that when they launched Snoop Cereal in Walmart in July 2023, it became an “immediate success.”Snoop Dogg/Instagram

However, soon after, customers complained that they were unable to locate their brand in stores.

“Many Walmart stores showed online and in the Walmart employee’s in-store application that Snoop Cereal was sold out or out of stock. However, upon further investigation by store employees, each of these stores had several boxes of Snoop Cereal in their stockrooms that were coded to not be put out on the store shelves,” the complaint reads.

“Unlike the other Post branded boxes of cereal around them, these Snoop Cereal boxes had been in the stockrooms for months without ever being made available to customers.”

However, they allege that customers complained about the product never being on the shelves in the stores.AFP via Getty Images6However, upon further investigation by store employees, each of these stores had several boxes of Snoop cereal in their stockrooms that were coded to not be put out on the store shelves,” the complaint reads.Broadus Foods

The rappers claim in their lawsuit that Post Foods worked with Walmart to “ensure that none of the boxes of Snoop Cereal would ever appear on the store shelves.”The alleged actions by the companies resulted in losses, which cut into the profit that Snoop and Master P’s company was supposed to receive from the agreement.

Snoop and Master P claim in their lawsuit that Post Foods worked with Walmart to “ensure that none of the boxes of Snoop Cereal would ever appear on the store shelves.”Broadus Foods

The complaint argues that Snoop Cereal should have been “placed on Walmart’s shelves right next to the dozens of other Post branded cereals” and that the company “was not on board with their goals and dreams and was not on board with treating Snoop Cereal equally as its own brands.”

A spokesperson for Walmart told Page Six in a statement Thursday that the company “values our relationships with our suppliers, and we have a strong history of supporting entrepreneurs.

“Many factors affect the sales of any given product, including consumer demand, seasonality, and price to name a few. We will respond as appropriate with the Court once we are served with the complaint.”

Broadus Foods is seeking damages of over $50,000 and is requesting a jury trial.Snoop Dogg/InstagramWhat do you think? Post a comment.

Meanwhile, Post Consumer Brands told us in a statement: “Post Consumer Brands was excited to partner with Broadus Foods and we made substantial investments in the business.

“We were equally disappointed that consumer demand did not meet expectations.”

Broadus Foods is seeking damages of over $50,000 and is requesting a jury trial.