The Bajan music-artist-turned-mogul couldn’t stop smiling during the event, which was held at NeueHouse on Sunset Boulevard.

She coordinated her makeup to her colorful look, adding soft lavender shadow to her eyelids.

Rihanna looked incredible as she displayed her one-of-a-kind fashion sense at her Fenty x Puma launch in Hollywood, California on Monday night

The 35-year-old entrepreneur — who enjoyed a date night with A$AP Rocky on Sunday — was clad in a fuzzy purple coat, which matched her purple Creeper sneakers

She coordinated her makeup to her colorful look, adding soft lavender shadow to her eyelids

The mother-of-two, who gave birth earlier this year, teamed the statement outerwear with a white tank top that had a laced-trimmed neckline

The Bajan music-artist-turned-mogul couldn’t stop smiling during the event, which was held at NeueHouse on Sunset Boulevard

For the occasion, the Anti music artist pulled her honey blonde-highlighted locks into an elevated ponytail with a long, flirty side bang.

She added a pair of faded baggy jeans to her look, and embellished them with a multicolor stone chain worn on her hip.

Rihanna, full name Robyn Rihanna Fenty, cruised the red carpet solo before meeting up with her partner A$AP inside.

Known for her eccentric style, she was decked out in colorful, glitzy jewelry that boasted stones of various shades.

Rihanna’s business relationship with Puma began in 2014 when she became the brand’s global ambassador and creative director its Women’s division.

The partnership produced the Creeper sneaker in September 2015.

Rihanna later showcased her first full collection of Fenty x Puma at New York Fashion Week in February 2016.

When promoting her fall/winter 2017 collection, she said in a press release per Complex: ‘When I was in school, it was always my dream to be able to dress up in whatever I wanted.

‘In Barbados it was mandatory to wear a school uniform, so I had so much fun this season creating these “back to school” inspired looks.’

For the occasion, the Anti music artist pulled her honey blonde-highlighted locks into an elevated ponytail with a flirty side bang

Rihanna, full name Robyn Rihanna Fenty, cruised the red carpet solo

She added a pair of faded baggy jeans to her look, and embellished them with a multicolor stone chain on her hip

Rihanna is known for her eccentric fashion choices

She was decked out in colorful, glitzy jewelry that boasted stones of various shades

Rihanna’s business relationship with Puma began in 2014 when she became the brand’s global ambassador

Celebrities and influencers came out in droves to support the style icon for her latest achievement.

Evan Ross, who is Diana Ross’ son and Ashley Simpson’s husband, made a fashion-forward arrival in a vintage-style brown leather bomber.

His hair was buzzed short, with just enough length left to bleach and dye it with a pinkish tint.

The musician and actor added a pair of very light blue jeans with a hole at one knee.

He rounded out the ensemble with a pair of black boots as he attended the event by himself.

Also gracing the star-studded affair was model Slick Woods, who donned a black bikini top and bared her belly.

She rocked her signature shaved haircut and wore black pants with portraits of famous rappers.

Celebrities and influencers came out in droves to support the style icon for her latest achievement; Evan Ross pictured

Also gracing the star-studded affair was model Slick Woods, who donned a black bikini top and bared her belly

She rocked her signature shaved haircut and wore black pants with portraits of famous rappers

Actress and model Jillian Mercado donned a cream and brown ribbed turtleneck sweater with her blue Creepers

DJ extraordinaire Shaun Ross wore all black and rocked a pair of black Creepers

Rihanna took to Instagram back in September to announce the relaunch of her Avanti collection with Fenty X Puma.

The Umbrella singer captioned her post: ‘we are back…reintroducing the Avanti,’ and added a soccer ball emoji.

The shoes come in a range of sizes for men, women and children.

‘This time around, we expanded our creations to kids, ’cause I selfishly want my boys in everything their dad and I wear or design,’ the billionaire businesswoman told Vogue.

‘We had to extend the line to kids so the whole family can be a part of this,’ she elaborated to Footwear News.

The Pon de Replay hitmaker’s Avanti sneaker is a hybrid between the King football boot made famous by soccer icon Pelé in 1968 and the brand’s Easy Rider running shoe.

Kacy Hill rocked a black and white ensemble, baring her belly in a crop top

Gabi Menard looked sleek in a black denim-on-denim look teamed with pointy-toe black heels

Makeup maven James Charles was on the scene, showing up in a blue denim and black co-ord

Makeup maven James Charles was on the scene, showing up in a blue denim and black co-ord.

His jean jacket was layered over a black hoodie and he wore a black bag across his torso, crossbody-style.

The outfit was rounded out with a pair of black shoes with thick, clear, opaque soles.

The superstar YouTuber wore his lustrous brunette locks with tapered sides and his face was flawlessly made up.

Source:https://www.dailymail.co.uk