Featuring original music from Hilton, the series emerges from 11:11’s strategic partnership with HappyNest to develop an original franchise that will break through to the kids’ audience. The franchise brand will launch at the Licensing Expo in Las Vegas at the end of the month with a fireside chat with 11:11 Media CEO Hilton alongside her co-founder and media veteran Bruce Gersh, moderated by licensing industry leader, Elie Dekel. The session will cover topics such as Building a Global Brand across Culture, Content and Commerce and 11:11’s Vision for Launching New Kids and Family Franchises.

11:11 Media and HappyNest will produce the kids’ show alongside 9 Story Media Group, one of the largest kids and family content companies, which also holds worldwide distribution rights. 9 Story’s digital division will lead production efforts with creative input from its award-winning animation studio Brown Bag Films (Daniel Tiger’s Neighborhood, Doc McStuffins), also attached for a future long-form series.UTA will be on the ground at the Licensing Expo taking meetings at the Paris & Pups-branded Sliving Lounge to discuss consumer product rights on a worldwide basis.“As we expand our original franchise businesses, creating original family programming is a natural progression for 11:11 Media,” stated 11:11 Media’s President and COO, Gersh. “We continue to diversify our portfolio with franchises that align seamlessly with the 11:11 Media brand. This strategic direction broadens our audience and deepens our engagement with the kids and family audience.”

Stated Hilton, “Everything that I pursue and work on is representative of my life and my brand overall. Being a mom of two and several fur babies, entering into the children and family space felt like a natural step. I’m looking forward to creating fun, children-centric stories around their iconic lives. This will be a fun-filled journey with loveable pets that are at the core of my family.”

Sadaf Cohen Muncy, Head of Development and Production for HappyNest, added: “HappyNest was built to grow and engineer new ways of packaging and greenlighting kids & family content. We focus on strategically building comprehensive, 360-degree franchise plans to create authentic entertainment experiences and we’re thrilled to be working with best-in class partners across this franchise with Paris Hilton’s 11:11 Media, 9 Story, and Brown Bag on Paris & Pups. Now, kids, parents, and pet lovers alike can share their love for Paris’s pets, expanding her amazing brand to a whole new generation.”

Boasting a global fanbase of more than 80 million, Hilton’s media and consumer lifestyle company 11:11 Media has since its 2021 launch focused on rolling out content and consumer products, as well as facilitating best-in-class licensing partnerships across categories she is most recognized for, from beauty and home to pets and more. Spanning verticals including film, TV, audio, music, books, consumer products, digital and web3, the company has so far delivered content and campaigns for global brands like Hilton Hotels, iHeartRadio, Levi’s, L’Oreal, Meta, Netflix, Peacock, Uber Eats, Warner Bros and more. Most recently, 11:11 optioned Sarah Ditum’s book Toxic: Women, Fame, and the Tabloid 2000s for development as a docuseries.