Hailey Baldwin looks sensational in the new campaign for GuessCredit: Splash News

It is the second time the beauty has fronted a campaign for the brandCredit: Splash News

And showing her model credentials, the 19-year-old has starred in her second campaign for fashion giant Guess.

Looking every inch the all American girl, the daughter of Stephen Baldwin looks sensational as she models the brand’s new holiday clothing collection.

The designers clearly aren’t expecting it to be a cold winter, as the stunning blonde is half dressed in most of the shots.

Hailey has made a career away from her famous dad – Stephen BaldwinCredit: Splash News

The beauty previously dated Justin Bieber and it’s not hard to see why he liked her

Hailey – who poses almost nude with just a coat slung over her – follows  in the footsteps of Pamela Anderson, Drew Barrymore and Gigi Hadid who have all model for the iconic brand.

Her latest campaign comes after she revealed she wants models to be regarded as “business people”.

The outspoken star thinks “older supermodels” disregard the “new generation” of models.

Hailey recently said she was blessed with good skin

Speaking about her view on the industry to the Australian edition of Harper’s Bazaar,  she said: “The older supermodels sometimes don’t agree with the fact there is a new generation of models. We’re not saying we’re supermodels.

“I’d rather people look at us as business people, and, yes, modelling is our business right now, but we’re not trying to take anybody’s spot, and we’re not trying to discredit the past.”

Meanwhile, Hailey believes she has been “blessed” with flawless skin, which she has put down to having good genes, although she also believes her diet has an impact on her skin too.

7The 19-year-old also said she wished model could be seen as business womenCredit: Splash News

She has starred in numerous big brand campaigns since she rose to fameCredit: Splash News

Speaking previously about her beauty hacks, the catwalk icon – who has fronted campaigns for Tommy Hilfiger, Sonia Rykiel and Moschino – said: “Honestly, I’m not going to lie to anybody who reads this.  I genuinely do think that skin does have a lot to do with genetics.  I was blessed.

“I also think diet is a big thing.  What you put in makes a difference, drinking lots of water and just using simple things on your face, not over doing it, regularly seeing a good dermatologist.”