Nationwide — Three African American siblings – Henry, Ashton, and Hunter Jolly – have made history as the youngest athletes and basketball stars to launch their own brand deal with a major company. Together known as The Jolly Boys, the brothers have partnered with Chad Briscoe, founder of Ball By Myself, to launch their very own rebranded product called the Jolly Strap.

Henry and Ashton, who are twins, are currently ranked #1 and #2 in their class (2032), and also currently have their jerseys in the New Orleans Pelicans arena. In addition, they were featured in an amazing mini docu-series called “No Days Off” on YouTube.

The youngest brother, Hunter, is also ranked #1 in his class (2035) and is following closely in the footsteps of his older brothers, but will also be the youngest player to have a brand product at the age of 7 years old.

Chad Briscoe, who is a Former European Professional basketball player, CEO, and product developer has been working on creating something special in the basketball space. With a lot of young players securing NIL deals with major brands, he noticed that the most relevant element was missing. “I have been fighting for inclusion in the sports space for over a decade while creating my product, and the most important piece I saw missing was the equity piece,” Chad mentioned.

There are currently no NBA, WNBA, college, high school, or youth player who owns or has equity in a basketball training product, and Chad Briscoe wanted to change that. The basketball equipment market was valued at $875.22 million in 2022 and is expected to reach $1.29 billion by 2031. “The basketball space has so much to offer, and since the introduction of NIL, the young (youth) players who have a huge platform and following, need to be at the forefront and the next generation of ownership.

Chad comments, “We are super excited about our brand partnership with the Jolly Boys, we have created The Jolly Strap for players to be able to train like and be inspired by the Jolly Boys. This product allows players to train anytime and anywhere, building muscle memory through repetition, which is the key to training. We also know that some players cannot afford personal trainers, have anyone to train with, or have access to a hoop court when they want to play or train, but with the Jolly Strap, there are no more excuses.”

“The most impressive thing about these young ballers is that they play up 2 to 3 years and can still dominate,” he added.

In the past, organizations such as the Golden State Warriors have featured Black-owned brands like Ball By Yourself®, but Chad feels that it would be even more impactful to partner with them to sell his company’s products at the Chase Center or with Jr. Warriors.

Sam Moses, General Manager of Open Gym Premier Oakland, comments, “This is a game-changer for kids to finally be included into this space and recognized on this level is truly amazing, and what Ball By Yourself is doing is historic.”

He continues, “We are looking for amazing young ballers to work with as we look to expand into other markets. With our patent, we are currently exploring new product development that will include us in the soccer and volleyball markets. The soccer industry is currently worth over $50 billion annually, and the volleyball market is valued at more than $400 million a year, we feel we can strategically place ourselves right into the mix by creating amazing, innovative products