Lisa is the second member of BLACKPINK after Jennie to announce the launch of her own company since ending her personal contract with YG.

Just as previously announced about the “mysterious project”, Lisa – a member of the group BLACKPINK – announced the establishment of her own company called LLOUD. The company is described as expressing the female idol’s vision of the music and entertainment industry.

“At LLOUD, our passion as an artist management company is to create experiences that transcend genre and connect generations. Our core lies in constant innovation and committed to authenticity. We not only push boundaries but also redefine them, creating music that is top-notch and challenges every genre,” announced the company.

(Photo: LLOUD)

At the present time, Lisa is the only artist working with LLOUD. Lisa’s company also mentioned the achievements that the K-Pop star has achieved throughout her career. In particular, LLOUD affirmed that Lisa’s influence has surpassed that of BLACKPINK.

“Lisa, known as a member of BLACKPINK – has surpassed the group with global influence in music and fashion,” said LLOUD’s introduction to Lisa, “With a series of Guinness World Records, achievements Lisa’s is unparalleled. Continuing to push boundaries, Lisa’s journey is a testament to her influence in the ever-evolving world of global entertainment.”

Lisa is the second member of BLACKPINK to announce the launch of her own company after Jennie. This makes fans extremely curious and excited about their plans in the near future.