Licensing Expo, the world’s leading event dedicated to licensing, brand extension and collaborations, has announced an intimate fireside chat with Paris Hilton, chief executive officer and co-founder 11:11 Media, alongside her co-founder and media veteran Bruce Gersh, moderated by licensing industry leader, Elie Dekel. The session, “Paris Hilton and 11:11 Media: Building a Global Brand across Culture, Content and Commerce, and its Vision for Launching New Kids and Family Franchises,” will take place at Licensing Expo on Wednesday, May 22, at the Mandalay Bay Convention Center, in Las Vegas, NV.  

Through her media and consumer lifestyle company, 11:11 Media, Hilton and her team are successfully rolling out content and consumer products, as well as facilitating best-in-class licensing partnerships across categories Hilton is most recognized for, from beauty and home to pets and more. Overall, Hilton has generated more than $4 billion in retail sales.  

The keynote discussion will feature insights from Hilton, Gersh and Dekel on how to leverage influence, build a brand and scale IP across multiple categories and platforms. 11:11 Media will also share new information about the company’s expansion into the kids and family space, and the development of new entertainment franchises.   

“Over the past 10 years, influencer brands have grown to become a trusted and sought-after franchise development opportunity,” says Amanda Cioletti, vice president, content and strategy, Global Licensing Group, Informa Markets, organizers of Licensing Expo. “Whereas once they were met with skepticism in terms of longevity, today they are engines of true and authentic engagement. Diving into audience, consumer appetite, manufacturing and production value, all the insights that Paris and 11:11 have perfected will no doubt be insightful to the Licensing Expo audience. New tentpole concepts can now come from anywhere, and 11:11 Media, the Hilton-founded media and content company, proves just that.”  

“11:11 Media is at the forefront of a new approach to building franchises for the next generation of audiences,” says Dekel. “Today’s audiences are more actively engaged in their fandoms than ever before, and Paris connects with her global fanbase better than anyone. What Paris has built at 11:11 Media is truly special and 11:11 is uniquely positioned to expand its ecosystem with top-tier licensing partners around the world.”