PSD, the world-renowned premium underwear company, has recently announced its latest partnership with none other than Bronny James, a prominent high school athlete. Having been a long-time fan of the brand’s innovative products, James is thrilled to become the youngest athlete entrepreneur to collaborate with PSD.

James expressed his long-standing loyalty to PSD, saying that working with them on a partnership that is true and authentic is thrilling. He eagerly looks forward to sharing his thoughts and perspective in order to help produce one-of-a-kind pieces of art.

The team at PSD, renowned for their exceptional designing skills, recognizes James’ talent to resonate with the latest fashion trends. They plan to work together to develop James’ exclusive collection. By this spring, shoppers can find James’ new line at major retail stores like Champs, Hibbetts, and Snipes. The collection will also be available online on psdunderwear.com.

Watching Bronny wear PSD as he grew up has been an enjoyable experience for Curt Flaitz, the Co-Founder and President of PSD. The brand first came into LeBron’s hands when Mike Miller gifted them to him during their time playing together in Miami. PSD loves partnerships that happen naturally, and they are excited about building a great relationship with Bronny.