KIM Kardashian makes it crystal clear that her fashion brand is to be taken seriously.

The 43-year-old posed in a bejewelled boob tube and matching leggings to launch the collaboration of her shapewear company Skims with jewellery retailer Swarovski.

Kim Kardashia looked dazzling in a new fashion link up with SwarovskiCredit: Modified by DALIM SOFTWARE

Reality star Kim accessorised the look with a dazzling necklace, earrings and bangles — and posed with other models in the­ ­collection’s clothes.

In more pictures on social media, The Kardashians star flaunted her hips and long legs as she wore a sparkling bodysuit.

Kim has been doing big business with her Skims shapewear brand.

Last week it was announced that Skims would be the official underwear partner of the National Basketball Association.

She has found added success after she expanded the Skims line to include men’s briefs, undershirts, and boxers.

PR expert and coach Natalie Trice told The Sun before this that Skims was worth billions.

Natalie says: “Kim Kardashian takes no prisoners and as a shrewd businesswoman she has an estimated net worth of $1.7 billion (£1.3bn), with her loved-by-millions Skims range valued at $4 billion (£3.2bn).

“The soft, feminine but sexy pieces showcase a desire to provide shapewear for all body types and give women access to lingerie that makes them look and feel good.”

Kim went blonde in another shot wearing a leotard with Swarovski crystalsCredit: Mert Alas,

Kim happily posed alongside fellow models as she promoted her new lineCredit: Vanessa Beecroft