In recent times, it can be seen in the K-pop or Cbiz market, many artists separate from their original management company to establish their own company after the contract ends. Although there are many benefits, there are also risks.

Idol groups often find themselves at a crossroads when their standard seven-year exclusive contract ends, having to decide whether to re-sign or move on to a new company. However, there has been a new trend starting from the 3rd generation idol generation.

There is a growing trend of idols establishing their own management companies.

BlackPink

Jennie and Jisoo established their own company

A typical example is the globally famous group BlackPink. After signing an exclusive contract with YG Entertainment last year, the four members chose a short-term extension with YG just for group activities.

After that, Jennie recently established her independent management company called ODD ATELIER. In the KBS 2TV music show The Seasons – Lee Hyori’s Red Carpet on January 5, Jennie also revealed the reason for her decision to establish a company: “I want to explore personal activities freely.” more reason, making me cautiously establish my own company .”

Jennie BlackPink

Similarly, another member of BlackPink, Jisoo, also hinted at doing business with her brother.

Last month, Jisoo’s brother posted a recruitment notice on the job search platform for the children’s health supplement brand he represents. The announcement featured Jisoo’s image, hinting at their foray into the entertainment industry under the fake name Blissoo.

The accompanying company description highlights the rapid global expansion of the K-pop industry, aiming to create a unique synergy between artists and startups.

This collaboration aims to jointly accelerate the artist’s career trajectory and strengthen engagement with K-pop fans.

Jisoo BlackPink

This move reflects a broader trend observed even before BlackPink, where other idol singers have proactively left their original management companies and ventured out to form their own companies, seeking More personal and professional autonomy.

The name NAKED symbolizes approaching the public in the most honest, rustic way. Kino expressed excitement about the future at NAKED, and pledged to have diverse solo activities.

Pentagon – Kino

Former ASTRO member – Rocky also established his one-man management company called One Fine Day Entertainment in August 2023, starting a comprehensive solo career.

During his solo debut showcase in November, Rocky revealed the reason he founded the company instead of renewing his contract with the previous management company: “I want to continue doing music and with my heart towards it, I founded the company to connect with fans as soon as possible.”

In addition, Rocky also hinted at his aspirations as a producer: “With my extensive experience as a trainee and singer, when it’s time to give it my all, I put The goal is to gradually recruit other artists and form a group, establishing a company at One Fine Day. Entertainment’s ability to handle anything, whether it’s a singer or a dancer, has no limits.”

Former ASTRO member – Rocky

As the contract renewal between entertainment industry giants and idols approaches, the question arises: why is it more profitable for artists to establish their own companies?

If one were more interested in the entertainment industry, one would have observed idol singers establishing their own companies to clearly express their preferred music style and pursue freedom. more freedom in its activities.

Some in the industry have even pointed out that the main benefit of such companies is the significant degree of control and freedom they give artists. Large companies can make many different decisions in an artist’s career, including decisions about personal life.

Meanwhile, individual companies can allow artists to prioritize their creative vision and interests. More important is the financial issue.

However, starting your own company is not without challenges. Compared to large companies, artists’ own companies often lack resources and vision. This can limit further development for the artist.