WHEN Edward Somner Bogard was still in sixth form, he came up with a business plan to sell designer shoes to the elite and fashionable.

Some four years later, that entrepreneurial drive has seen the 21-year-old build his own company, EMJ Exclusive – who pride themselves on making sure the rich and famous live their lives to the full.

13Edward Somner Bogard, 21, is the founder of lifestyle management company EMJ

13Somner Bogard began his business selling shoes, including these exclusive Dior x Air Jordan trainers that cost between £5k-£10k

Somner Bogard helps Premier League footballers, wealthy influencers, Royal Family members and more live a lavish lifestyle.

From sourcing designer clothes by Christian Dior to Chanel handbags for Wags, Lamborghini supercars, Patek Philippe watches to now aviation, the young businessman runs a full lifestyle management business.

He told SunSport how it all began. “The business started pre-Covid, when I was still at school,” he said.

“I resold designer shoes and over time, through various connections I made, my clients became footballers, boxers, and YouTubers.

“At that point it was about building a client list, so I did things for free.

“Then I would get asked by a client if I could get them a watch or a car. We gradually evolved with the services we could offer and now boast clients who are very high-profile people who have lots of money.”

EMJ Exclusive keep their services discreet, so you will rarely see Ed lauding their offerings.

Most recently, he’s added a Boeing Business Jet that is available to charter from around £12,000-per-hour.

He continued: “In under four years we’ve gone from shoes to aviation. We can supply helicopters and jets for a clients.

“We are the only business who could sell you designer shoes or a jet!

“If you are wealthy and famous, we cover everything you need to have and do.

“And we always operate with a high level of discretion to suit our clients.”

Growing up London, Ed admitted having an intrinsic interest in luxury items.

It’s his go-getting attitude that has allowed EMJ Exclusive to grow – gaining partners in a variety of spheres the super rich splash the cash in.

“There’s no harm picking up the phone to someone who is respected in a particular industry to partner up,” Ed revealed.

13EMJ offers a Boeing private jet for charter at around £12k-per-hour13Footballers and the rich and famous take advantage of EMJ’s connections, adding cars like a £160k Lamborghini Urus to their garage13Richard Mille watches, like this £150k beauty, was sold to an EMJ client13Chanel handbags costing around £10k are snapped up by footballer’s Wags

“We have partners who can get us travel packages, yachts, chartering jets, insurance and finance.

“When it comes to watches and jewellery, we’re sort that out ourselves.

“We have also built so much trust with our partners, so we make sure everyone gets a good deal.

“Some of our clients will spend between £100,000 to £2million per-year.

“We even have clients who will spend £30million on one jet in one go.

“You have footballers who will buy a car for around £100,000 through us, or a watch for around £10,000 to a £100,000.

“We will sell an entry level Rolex to a high-level Patek Philippe timepiece.

“We have a wide variety of customers and spends. The footballers go for more medium purchases often.

“Where as we’ve got some clients who will spend £250,000 in a day.”

When the football season ends, Ed’s phone doesn’t stop ringing.

13Footballers can charter a stunning jet during the off season

13EMJ’s aviation offerings extend to a helicopter service

13Somner Bogard thrives in his hectic lifestyle