Beyonce embodied western chic during the launch party for her haircare brand Cecred, which was held in Los Angeles on Tuesday evening.

The 42-year-old performer, who is currently preparing for the release of her country album, made quite the impression at the event, at which she was joined by her mother, Tina Knowles.

The hitmaker was dressed in an all-white outfit that included a single-shouldered top and wide-legged harem pants.

Beyonce also wore a matching sweater, which featured a pair of oversized sleeves, and she donned high-heeled shoes for the party.

The Grammy Award-winning performer rocked several pieces of De Beers jewelry for the event, including a sparkling bolero neck tie and shining earrings.

Beyonce embodied western chic during the launch party for her haircare brand Cecred, which was held in Los Angeles on Tuesday evening

The hitmaker was dressed in an all-white outfit that included a single-shouldered top and wide-legged harem pants

Her voluminous locks were partially tied back, although much of her hair cascaded onto her shoulders and back.

Knowles, 70, wore an all-white lace bodysuit while celebrating the launch of her daughter’s brand.

Beyonce initially teased that she was planning on entering the haircare industry by sharing a post on her Instagram account this past May.

The performer added a message in her post to speak about how she was influenced by the time she spent in her mother’s hair salon, where her first job was sweeping hair.

She added: ‘Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy.’

Beyonce further promoted the launch of Cecred with another Instagram post that was shared earlier this month, when she revealed the brand’s names.

Cecred’s first collection of items were officially released to the public on Tuesday.

The singer spoke about her brand during a new interview with Essence, and she told the media outlet that she developed ‘much of the fabric of who I am’ while helping out in her mother’s salon.

Beyonce also wore a matching sweater, which featured a pair of oversized sleeves, and she donned high-heeled shoes for the party

The Grammy Award-winning performer rocked several pieces of De Beers jewelry for the event, including a sparkling bolo tie and shining earrings

Her voluminous brunette locks were partially tied back, although much of her hair cascaded onto her shoulders and back

Knowles, 70, wore an all-white lace bodysuit while celebrating the launch of her daughter’s brand

Beyonce initially teased that she was planning on entering the haircare industry by sharing a post on her Instagram account this past May

Beyonce went on to speak about why she wanted to enter the hair care industry and how she felt that her new venture could make a positive impact on the lives of customers.

‘I have many beautiful memories attached to my hair. The relationship we have with our hair is such a deeply personal journey,’ she said.

The performer then stated that she invested a considerable amount of effort into finding the right backing for her project.

‘I had to find the right team with the best experience who also shared my beliefs. This business was led by heart and passion, not by a business plan,’ she said.

Source:https://www.dailymail.co.uk