Nicki Minaj launched her new custom sneaker collection with UK-based, sustainable shoe brand LØCI on Friday.
The 41-year-old rapper debuted her new line complete with various unique designs inspired by her debut studio album Pink Friday and latest release Pink Friday 2.
Her collection will feature a variety sneakers with five different styles and 11 colorway combinations.
In her latest Instagram post, the Super Bass hitmaker — who will be joining Doja Cat and 21 Savage as headlining acts for this year’s Wireless festival — also unveiled that each of the five sneaker silhouettes feature a design with her face on the tongue.
The sneakers in her collection are made from non-food grade corn and other recycled materials. Prices will range from $185 to $200.
Nicki Minaj launched her new custom sneaker collection with UK-based, sustainable shoe brand LØCI on Friday
The 41-year-old rapper debuted her new line complete with various unique designs inspired by her debut studio album Pink Friday and latest release Pink Friday 2
The 12-time Grammy-nominated musician first teased her kicks collaboration late last month on March 29.
Alongside a teaser clip shared to her Instagram page, she wrote that designing her own line was ‘an absolute dream come true.’
‘I can’t WAIT for you guys to see my first collection,’ she added. ‘Thank you to my team for helping me make this dream come to fruition.’
Minaj also clarified that her joint efforts with LØCI ‘isn’t a sponsorship.’
‘I’m an owner and partner,’ she explained.
This comes one day after she performed her second sold-out night in Boston, Massachusetts after kicking off her Pink Friday 2 World Tour earlier this month in Hartford, Connecticut.
At her latest show, she brought out her former collaborator Bia to perform their hit WHOLE LOTTA MONEY (Remix).
On Instagram, she shared a series of snaps with Bia, JT, Akbar V, Katie Got Bandz, And Maliibu Miitch after she brought them out to perform Super Freaky Girl (Queen Mix) with her onstage.
Her collection will feature a variety sneakers with five different styles and 11 colorway combinations
In her latest Instagram post, the Super Bass hitmaker also unveiled that each of the five sneaker silhouettes feature a design with her face on the tongue
The sneakers in her collection are made from non-food grade corn and other recycled materials. Prices will range from $185 to $200
The 12-time Grammy-nominated musician first teased her kicks collaboration late last month on March 29. Minaj also clarified that her joint efforts with LØCI ‘isn’t a sponsorship’ but rather she is an ‘owner and partner’
This comes one day after she performed her second sold-out night in Boston, Massachusetts after kicking off her Pink Friday 2 World Tour earlier this month in Hartford, Connecticut. She also shared her excitement over her sneaker line one day ahead of the release, adding that she had ‘been waiting on this moment my whole life’ and ‘can’t wait to show you ALL the different designs’; seen at Madison Square Garden in New York City on March 30, 2024
This week, it was also announced that Minaj and her ongoing tour broke records for the most concerts to gross over $2 million ticket sales each by a female rapper. According to Touring Data, Minaj brought in $34.9 million from 220,000 tickets sold in her first 17 shows; seen at Madison Square Garden in New York City on March 30, 2024
In her caption, Minaj gushed over her rare, ‘pretty’ friends and said her show, which she referred to as ‘#GAGCITYBOSTON,’ was ‘THEE MOMENT.’
She also shared her excitement over her sneaker line one day ahead of the release, adding that she had ‘been waiting on this moment my whole life’ and ‘can’t wait to show you ALL the different designs.’
This week, it was also announced that Minaj and her ongoing tour broke records for the most concerts to gross over $2 million ticket sales each by a female rapper.
According to Touring Data, Minaj brought in $34.9 million from 220,000 tickets sold in her first 17 shows.
She previously released the follow-up collection to her debut album in December 2023.
