HAILEY Bieber has shown off a new tube of lip gloss from her Rhode makeup collection.

But fans were looking lower than her lips, fixating on the massive diamond pendant.

Hailey shared a quick video to her Instagram stories showing off the lip tint.

The 27-year-old filmed herself painting the makeup around her lips.

“Rich, velvety gloss melts onto lips leaving a sheer rose taupe tint.”

However, her giant necklace was distracting eyes from the gloss.

Hailey has put the diamond covered pendant in the shape of a giant B on display in the past.

Many fans have wondered if all of her jewelry exposure has been deliberate, to draw attention away from the rumored marriage woes of her and husband Justin.

A GIRL’S BEST FRIEND

Hailey was first noted wearing the necklace last September.

The Rhode Beauty founder rocked the custom-made jewelry while out and about and in dozens of TikTok videos over the last few months.

Last month, she teamed it with a leather jacket while showing off her everyday makeup routine.

Her followers pointed out that she has a habit of wearing monogrammed accessories.

“What is up with her obsession with the Bieber name on necklaces, bags, and phone cases?” a user asked.

“She’s an obsessed fan with no clout of her own,” another posted.

“She’s massively overcompensating,” one claimed, noting her ongoing rumored marriage troubles with Justin.

MARRIAGE ISSUES

Hailey and Justin married in September 2018 – and are reportedly working to stay together and fix their issues.

“Sometimes space can be a good thing and it seems to be working for them at the minute as they figure things out.”

The U.S. Sun reached out to Justin and Hailey’s reps for comment.

5Hailey has her own makeup companyCredit: Instagram/HaileyBieber5She’s been known to flash her blingCredit: Instagram/HaileyBieber