Besides, the Thai government has also begun promoting the development of the entertainment industry.

Silpakorn University in Bangkok established a new department last year with the goal of nurturing young talent working in the entertainment industry. Students have the opportunity to learn a range of skills, including singing, dancing and how to use social media effectively, which is hugely appealing to students interested in K-pop.

Since 2016, the Korean Cultural Center in Thailand, under the Korean government, has held selection meetings in collaboration with Korean entertainment companies. As of mid-October 2023, the number of applicants is about 3,000 to 5,000 people, 3-5 times higher than in 2016.

However, many people claim that Lisa Blackpink is the main reason for this impressive increase.

Thai-born beauty Lisa debuted in 2016 in the 4-member girl group of YG Entertainment. She solidified her position as one of the top idols in the Korean entertainment industry by achieving multiple global records, including a milestone of 1 billion streams for her solo work on the platform. play music online.

Lisa “transformed” after becoming a K-pop idol, becoming a role model for young people in her home country

Not only did Lisa bring fame to herself, Lisa’s success also helped the Thai economy make positive movements.

The youngest member of Blackpink is currently the K-pop idol with the most followers on Instagram (nearly 100 million followers), so all the tourist destinations and dishes she posts on her social network account are fishy. can attract a large number of fans to visit and boost sales in an amazing way.

Gate, the owner of a seafood restaurant in Bangkok, revealed that the number of customers has tripled and even quadrupled since the female idol’s visit earlier this year. The owner not only added “Lisa’s special menu” to the list of dishes Lisa ordered, but also redecorated the restaurant by displaying the chair and dining table she sat at that day.

In particular, Lisa also helped increase the popularity of Thai members in other groups, such as NCT and (G)I-DLE. At the end of this year, “Blackpink’s younger sister” Baby Monster will also debut with a lineup with Thai members.

Concert tickets for Hallyu stars in Thailand now sell for an average of about 160,000 Won, a ninefold increase over the past decade. The number of young Thai people learning Korean is also increasing sharply.

Thai media reported: “As of the past 2 years, 175 secondary education institutions in Thailand have started teaching Korean as a second language. The number of learners has exceeded 40,000 people.” K-pop’s influence is also spreading in many different areas of Thai society, from cuisine to beauty, fashion and tourism.