BVLGARI’s CEO has a confusing move related to Lisa (BLACKPINK) – the company’s global ambassador. Many viewers believe that this CEO’s actions are unprofessional and seem to be angry about Lisa’s incident.
Lisa (BLACKPINK) faced difficulties after her personal account and fan page account were deleted from Weibo. Not only that, Celine and BVLGARI – two female idol brands of Thai origin serving as brand ambassadors – also quickly hid and deleted images related to Lisa in the Chinese market. Many people believe that this is a move that shows that Lisa was secretly murdered.
Jean-Christophe Babin – CEO of BVLGARI – constantly has confusing actions related to Lisa. Initially, the director was discovered to have deleted a few photos of Lisa on his personal page, then he shared many of her photos on the highlight story.
This action only appeared after his personal page was “attacked” by BLACKPINK member fans, demanding clarification on the deletion of Lisa’s photo. Many opinions believe that this move is to appease the fan community of the female idol born in 1997.
CEO of BVLGARI follows anti-Lisa (BLACKPINK) account.
Next, netizens discovered that Jean-Christophe Babin’s Instagram page followed the anti-Lisa account. The anti account posted many articles criticizing Lisa’s performance at the Crazy Horse nude club and asked BLACKPINK members to be responsible for their actions. Currently, the account has 52 followers, one of whom is the CEO of BVLGARI.
The inconsistency in Jean-Christophe Babin’s relationship with Lisa caused controversy. “Not to mention Lisa’s incident in China, but the CEO behaved so unprofessionally, this is the first time I’ve seen it like that”, “Regardless of Lisa’s performance in Crazy Horse causing public dissatisfaction, BVLGARI is indispensable.” respect Lisa like this. If you don’t want to cooperate anymore, cut the contract, but if you’re still bound, you have to respect each other”, “Lisa has lost too much points with her partner, maybe the CEO is angry because she lost the Chinese market”… resident leave comments online.
Lisa is said to have lost points with the brand.
As BVLGARI’s global brand ambassador, Lisa receives many benefits, but compared to two other ambassadors, Zendaya and Anne Hathaway, Lisa’s global promotion campaign is still far behind. The Crazy Horse incident makes it difficult for Lisa’s image to appear in the Chinese market like before.
In the midst of a storm of public opinion, Lisa remained as usual, not speaking up. Most recently, she shared pictures of her puppy on social networks and was seen by fans shopping in Seoul, Korea.
Lisa’s contract with management company YG Entertainment has not yet been announced. Actress Diana Flipo – Lisa’s close friend – responded to Thai media about the BLACKPINK member’s contract:
“We are not clear about the contract issue. When the right time comes, everyone will know. Give Lisa time. I have never asked Lisa about this and am also waiting for what will happen. We don’t say about work every time we meet.”
