YG promotes a sketchy rookie girl group, compared to BLACKPINK "a world of difference"

BABYMONSTER’s debut was controversial in terms of image, far inferior to BLACKPINK.

At 0:00 on November 27, BABYMONSTER will officially debut with the single Batter Up . After releasing a series of visual photos of 6 members Chiquita, Rora, Asa, Rami, Pharita, Ruka, YG “released” the MV teaser. BABYMONSTER’s debut lineup in Batter Up appeared completely for the first time, without “trump card” Ahyeon due to health reasons. Recently, YG released a countdown poster for their debut single, with the main red and black tones, showing off the charisma and appearance of the 6 rookies.

YG released BABYMONSTER’s Batter Up poster – the debut lineup was revealed but was criticized for being lackluster and lacking harmony.

But, that still makes the public disappointed. As the next generation of BLACKPINK, YG’s rookie girl group is receiving more attention than ever. Although the music is expected by the new production team and the extreme melody is revealed through the teaser, in terms of image, BABYMONSTER is poorly invested. During the introduction of Batter Up , the rookie group was only allowed to build one costume layout. The members’ appearance is not appreciated, their costumes are cumbersome and have many details, not trendy.

YG only built 1 layout for BABYMONSTER, repeating images from a series of photos – visual videos to posters

YG seems to have lost its form, from the first reveal to the Last Evaluation round , YG successfully covered information about BABYMONSTER. The group gradually lost heat because the company “boiled” new recruits for too long. The MV has not yet been released, but the Batter Up concept is already disappointing because it only has a simple white background. The repetition of creating images from a series of photos – visual videos to countdown posters makes many people feel bored.

Looking at the way YG built the image for BABYMONSTER’s debut MV, many disappointed fans commented that it was not even as good as a group from a small company. BABYMONSTER is like a low-budget project, its “out date” image goes back to the time when YG didn’t have BLACKPINK.

Netizen comments:

– I can’t believe this is YG’s girl group. Where is BLACKPINK’s performance?

– BLACKPINK always has to lead the trend, the rookies wear extremely luxurious clothes, extremely good makeup outfits. Why does the new group look like it was 7 years ago?

– So there’s only one outfit teaser? Group posing is a bit boring. YG’s chicken has music that is suitable for most people and suitable for streaming. It’s okay to make an explosive MV with many powerful and beautiful scenes. Looking forward to the official debut!!

– It’s a bit sad to say it, but it’s hard to have hope when promoting a debut with a weak teaser like this. I hope the music explodes, otherwise it’s a pity that the talent is so small.

– I hope YG invests in the group a little.

– Repeat creating the image from start to finish, the neat poster is no longer there…

– Missing Ahyeon doesn’t look like a match for the Korean team. YG probably invested the least in this group of girls.

– Compared to BLACKPINK, it only feels painful. Baemon’s image feels like it debuted 7 years ago.

– There is no door but placed next to BLACKPINK.

Compared to BLACKPINK , it is even more obvious that YG promoted BABYMONSTER poorly. In 2016, BLACKPINK promoted its image for a long time and aired continuously. Debuting with 2 songs Boombayah and Whistle , BLACKPINK soon proved their rookie level thanks to the huge investment in the MV, context and design. The 4 girls have built a luxurious and trendy image, leading the trend since their early debut days. Before officially launching to the public, BLACKPINK’s photo concepts were countless.